Marketing is simply creating value. It creates value for products and services to promote them. Marketing can be two types:
- Traditional
- Digital
Nowadays the world is diving towards digital marketing rather than traditional. Digital Marketing are different types. And Social Media Marketing is one of them. Now, Social Media is the most spent platform in our daily life. So social media is a valuable platform for marketing.
Let’s know more about Social Media Marketing and its future.
Social Media Marketing:
Social Media Marketing is a marketing strategy to promote products via online. Social Media channels can increase followers to increase sales of products. It builds strong brand awareness to drive company growth. Social Media Marketing is a strategy to connect with customers by social media.
Some Social Media Marketing Platforms
Some the social media that helps in marketing of products are:
Facebook: Facebook is the most used social media platform. As of 2024, over 3 Billions people use Facebook monthly. So it is the main platform where a business can do its marketing for its business growth. A business can advertise its product with the help of facebook. A business can interact with people by opening a facebook page. It can share engaging video or image contents in facebook to build a strong community. A business can also earn money for its unique content from facebook.
Instagram: Instagram is also a platform of Meta. Businesses can interact with people by running ads and sharing updates on Instagram. They can also upload engaging stories and short reels to attract customers.
Tiktok: Tiktok is used for short videos. The businesses can target young audiences by TikTok. If the marketing video gets viral the product will sell hugely. Tiktok can segment the market diversely.
LinkedIn: It is a Professional Social Media. Businesses attract professional business and industries via LinkedIn. It is popular for B2B (Business to Business). The posts on LinkedIn can target professional customers.
The Future of Social Media Marketing
The world is moving forward to digitisation day by day. The technologies are also upgrading. Social Media’s are bringing new features to their platform. With the changing consumers behaviour and emerging tools the companies can follow some key trends to shaping the future of social media marketing and also shaping their companies future:
Focus on Interactive Video Contents: With the help of Instagram reels, Tiktok and Facebook companies can post interactive videos to engage with their customers. They can start live streaming for launching new products and give some discount offers in social media.
Using AI tools: The use of AI tools is increasing rapidly. The collaboration between AI and social media can make the marketing strategy more easier.
Social Commerce: The future of Social Media Marketing can be very bright because of Social Commerce. Social Commerce platforms like pinterest, amazon shop now make it easy to start business from home.
So, the future of social media marketing is safe. But it still can face some challenges like
- Competition
- Privacy Issue
- Ad Blockers
- Bad Contents
Challenges are the primary factor of nature. No business and no strategy can avoid some challenges. So, I believe Social Media Marketing can handle these challenges in future. As the use of social media is increasing, it can be a vital part for companies to promote themselves all over the world.
To read more blogs, Click here
Writer
Prottoy Kanti Das
Intern, Content Writing Department
YSSE