Have you ever watched “Squid Game”? A Netflix series that suddenly blew the internet with its presence on every platform. Or perhaps you have seen the MV of Gangnam Style on YouTube that was released back in 2012 and had gained insane popularity. If you are even slightly aware of the overall entertainment scene worldwide, there is no way you’ve not been introduced to the Korean Entertainment Industry yet. Even if you’re not a fan or maybe it’s beyond your taste, you can’t deny their success and the height they have reached in recent years building a multibillion-dollar industry.
With their vibrant pop culture, fan-favorite dramas, mind-blowing movies of horror or fantasy, and influential celebrities, they have served it all; impacting the global cultural landscape and alleviating it to another level. With the Korean Wave, Korean fashion, culture, and lifestyle have been popular among Gen Z and adopted by many. The fandom culture and craze for their idol gets real here. Let’s have a closer look and dig deeper into the world of the K Industry.
K-Pop:
Although modern K-pop Idol culture started to form in the 1990s, K-pop stands for Korean popular music that can be of any genre. The recent K-Pop culture is mostly forming bands and idol culture; MVs (Music Videos) are a huge part of their music as well. Colorful background, fast beat dances, trend-setting clothing, and makeup worn by the members, these vibes scream current Korean music. BTS, EXO, BLACKPINK, BIGBANG, 2PM, and ENHYPEN are some of the most popular bands. We must note how wild their fan base is; anytime an album, concert, or even a member’s solo record is released, supporters show their affection and devotion in every way possible. Each fan group enjoys having its own name and distinctive style, which helps them connect and somehow build a community.
K-Drama:
It won’t be wrong to say K-dramas are mostly popular among teenagers and young audiences. Romantic dramas like Goblin, Queen of Tears, Descendent of the Sun, and True Beauty; also, High school dramas like The Heirs, Boys Over Flowers, All of Us Are Dead and many more received countless applause from the audience. Also, there are amazing historical dramas that take you to the ancient era for an ethereal experience.
Films and others:
There is definitely a stereotype that Korean content is cute or girly and they are not made for men. Just hold on for a second before falling into that belief. Movies like Parasite, Train to Busan, Old Boy, and Memories of Murder are here to blow your mind with breathtaking stories and cinematography. Besides, Korean filmmakers, in my opinion, create the wildest horror films with captivating plots that will take you on an emotional and adventurous journey.
What Are the Secrets Behind Their Success:
It is admirable how their sector is thriving and setting records all around the world because of their innovative concepts and execution.
Work Ethic:
Professionalism and discipline is a must for any artist to carry out their art forward. They stand out from the rest due to their somewhat distinct and more professional work culture. There is a pipeline to find the greatest artists for every kind of art, and they ensure that their artists are properly trained for their jobs. They follow strict guidelines and take their craft seriously, which ultimately results in work that is admirable…
Fan-Idol bond:
We already mentioned how idol culture is a big part of their industry. It is installed by themselves to make their work more reliable and trustworthy. Ensuring regular communication with admirers and taking their preferences into mind while creating any piece of content is a great way to stay connected and take their feedback into consideration. They also tour internationally and attend many shows to interact and build a strong bond with their fans.
Social media Presence:
Maintaining an engaging presence in social media is a great way to reach one’s fan following. Artists make sure to join live sessions and virtual events with fans on special occasions. Promoting and marketing their shows and programs on social media is a great way to get to as many people as possible.
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Writer,
Sayeda Jannatun Nahar
Intern
Content Writing Department
YSSE.