In today’s digital age, social media marketing has emerged as a cornerstone of modern communication. Through platforms like Instagram, Facebook, and Twitter, we share our thoughts, experiences, and emotions with a diverse audience, spanning continents and cultures.
Social media marketing is integral to conducting business in this digital landscape, often referred to as “Digital Marketing” or “E-Marketing”. It encompasses the strategic promotion of products and services through digital channels, with social media playing a central role.
In this blog, we will delve into the essence of social media marketing, exploring its significance and offering insights into how businesses can effectively leverage it to reach their audience and achieve their marketing goals.
What is social media marketing?
In simple terms, social media marketing is a technique or process in which product quality awareness is spread by targeting people who are active on different social media platforms such as Facebook, YouTube, Instagram, LinkedIn, Quora and more. Various products, services and businesses are promoted.
Social media marketing is abbreviated as SMM. All the things that a marketing agency does to reach customers by promoting and marketing a product with the help of social media is called social media marketing. Since this type of marketing is done through social media platforms, that’s why this type of marketing is called social media marketing.
Why is social media marketing so popular?
Social media marketing is an important part of digital marketing. To know about social media marketing we first need to know what social media is. Social media are websites or applications that allow users to engage in social networking among their friends.
According to a study, about 51% of the world’s people are active on social media and about 3.96 billion people are connected to social media. It has also been found that people around the world spend an average of 144 minutes a day on social media. And if children under 13 are excluded from here, then statistics say that 65 percent of people in the world use social media.
Statistics show that the Philippines has the highest number of social media users. People there spend an average of 3 hours and 53 minutes on social media every day. Next on the list is the United States. Their people spend an average of 2 hours and 3 minutes a day on social media. An average of 1 million Americans connect to social media every day.
These data show how many people in the world are spending their precious time on social media. But if you are a marketer then the topic is very interesting for you. Because, having a large number of people means that more people can be easily reached. So now you tell me why social media marketing will not be popular.
Some of the popular social media in terms of marketing
The rules or process of social media marketing are very simple. There are different types of platforms in social media. Today we will discuss some popular social media platforms. Namely:
One of the popular social media platforms is Facebook. Facebook is one of the most used social media platforms in the world.
- About 89% of marketers in the world use Facebook for their marketing.
- About 66% of the world’s users follow their favorite brands on Facebook.
- An average of 205 million people are active on Facebook every month.
- About 83% of consumers use this platform.
Nowadays, marketing has become more and more popular when it comes to life. About 42% of marketers prepare content for their live program to go live on Facebook.
Instagram is one such social media platform that has gained popularity in a very short time. This platform is capable of adding new features. They have quickly become popular among the users as they bring interesting features to the users in a very short period of time. Instagram is the 2nd choice of marketers.
- Currently, the number of active users on Instagram averages 1 billion or more per month.
- About 90% of the world’s users follow their favorite brands on Instagram.
- 89% of influencer marketers think Instagram is the most suitable platform.
- 78% of people think Instagram is most effective for content boosting.
- About 500 million people check stories on Instagram every day.
Twitter is the first choice social media platform of all the most important people in the world. They use Twitter more.
Currently, Twitter has an average of 330 million monthly active users.
- 145 million people are active on Twitter every day.
- 26% of people are more comfortable watching ads on Twitter.
- Twitter’s revenue grows at an average of 9% per year.
Only professionals use LinkedIn. This social platform is quite good in terms of marketing.
Linkedin _ wirebd.com Linkedin has 660 million users.
- 45% of marketers get their customers through the LinkedIn platform.
- LinkedIn has 303 million monthly active users.
- LinkedIn’s revenue in 2018 was $5.2 billion. Which increased to 6.7 billion dollars after a year.
How to do social media marketing?
The process of social media marketing is very simple. First you need to create a page with your brand name on social media websites like (Facebook, Instagram).
After creating a page on social media you need to increase your page likes, followers and members a lot. In addition to increasing likes, followers, you should regularly post about product updates. By doing this, the more people like your page, the more people will know about your product updates.
In conclusion, social media marketing stands as a vital tool in today’s digital realm, enabling businesses to connect with vast audiences worldwide. By harnessing the power of platforms like Facebook, Instagram, Twitter, and LinkedIn, companies can engage with their target demographics effectively, driving brand awareness and fostering customer loyalty. With strategic planning and consistent engagement, social media marketing offers unparalleled opportunities for businesses to thrive in the dynamic landscape of digital commerce.
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Writer:
Rupsana Hasan
Intern, Content Writing Department
YSSE