In this fast paced, internet based world facebook is a great media to promote your business. People can use their personal profile or page to promote online businesses, brands and other ideas. To effectively do digital marketing using your facebook page it is not only necessary to set your facebook page but also efficiently use it. It is crucial to learn how to engage with your audience through your posts, stories, and sharing ideas.
Start a Facebook Page
Start a facebook page by logging into your account. You can see two options there and you can choose one from them. Either Business, Brand and Community or Public Figure. If you want to promote other businesses through using your page then you can choose the Public Figure option.
Provide the Basic Info
After you start with your facebook page, create a name for your page. Then fill out the details required for the page. Select a category for your page like personal blog, consulting agency etc. then you can provide additional details like location of your business, communication details and other relevant links information. You can also provide your working hours in the page details, your working requirements.
Add Pictures
It is crucial to add a profile photo and cover photo to your page. If you are running a personal blog page to do digital marketing then you will upload a picture reflecting you and how you can promote others business through your page.
The size for a facebook profile image is 170 x 170 pixels and the size for your facebook cover photo will be 820 x 462 pixels.
The facebook profile picture will work as your icon throughout your facebook activities. It will appear everywhere you comment or send messages. And your profile picture will show up everywhere you post content.
The cover photo will overall give an idea about your page and your work. It will deliver a visual representation of your work to whoever visits your profile. It will be helpful to draw the attention of your audience.
Add a Call Action Button
The CTA button is a default button for every template. You can add actions that are aligned to your digital marketing purpose like Contact Us, Buy Now etc. you can then link this button up with the relevant pages or websites to make it easier for the visitor to reach you.
Customise Your Page
You can now customise your page according to your need and audience attraction. You can add different tabs like Home which will showcase your recent posts. Then you can add About which will basically describe a short bio, contact info, and your digital marketing goals. You can also add Reviews to share the reviews of people who have worked with you.
Post Relevant and Engaging Content
You can engage your audience by posting relevant contents according to your page. You can also talk about current affairs, educational topics, entertainment and other engaging stuff through your posts. You can as well share behind the scenes of your work to make it more engaging to your audience. You can share promotional contents for your clients. Maintain consistency of posts to keep yourself relevant to the audience.
Increasing Engagement with Audience
You can increase your engagement with your audience through polls, questions, replying to comments and messages. These activities will keep your audience attracted to your work. You will also be able to know their preferences and what they want to see from you.
Boost Visibility through Facebook Ads
Using Facebook ads will help you to reach a larger audience and be more relevant to a larger population which will eventually help you with your digital marketing goals. You can go to Facebook Ad Managers and select Create New Campaign. Then you can choose an objective suitable for your digital marketing goal. Then create an ad using attractive visuals and a CTA according to your objectives.
One can set up a Facebook page to provide the brands and companies with online visibility. The above steps are essential to setting up a solid foundation for digital marketing. The visibility and relevancy of the page can be enhanced by using several tools. Using smart tactics and relevant content will keep the audience engagement consistent. A Facebook page setup can be useful for accomplishing digital marketing objectives.
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Writer
Zabin Tasmin
Intern, Content Writing Department
YSSE