LinkedIn is transforming the search process for employment by making employers connect with suitable employees to the job.
It is not just another form of social media, LinkedIn profile can serve as an online resume that hiring managers often examine before recruitment.
What is LinkedIn?
LinkedIn is now the world’s largest professional network on the internet. LinkedIn can be used to find the right job fit and internships and to improve networking with industry experts.
It also has an online based learning platform called “LinkedIn Learning” where it is possible to acquire the skills necessary to succeed in the career sector.
By following a few tips and strategies, it is possible to create an outstanding LinkedIn profile to get the attention of employers and get ahead of the competition compared to other job seekers.
1. A formal profile picture
Informal photographs should be avoided as the profile picture. Rather the profile picture should be formal, with a professional or semi formal attire.
It is advised not to use scenery images or something that gives off the image of unprofessionalism. This can adversely affect the employer’s perspective on the candidate’s profile.
2. A proper description
The “about me” section of LinkedIn is one of the most important features. Here, a candidate can describe the subjects he/she is passionate about with the vision they have for their future in a particular field of work.
Hiring managers mostly show interest in candidates whose about me section is filled with authentic, reliable and extensive information about their experience and dedication, and aligns with the organization’s objectives.
3. Using the Featured Section
The “Featured” section in LinkedIn allows you to highlight your creation you are interested in. For content writers, appreciated and well written blogs can be added as featured content so that employers can see the strengths of a particular candidate. For graphic designers, they can include their self made visuals to stand out from others.
4. Frequent posts to Existing followers
Just writing the description will not help. LinkedIn should be used to its utmost potential to get the best outcome of it.
It is possible to post opinions and career related information. This is a great way to increase followers and connect with more people. Posting about achievements will strengthen the linkedin profile and will assist in getting the best first impressions from hiring managers.
5. Networking is the key
LinkedIn profile allows job seekers to effectively expand their network through connecting with people from diverse industries. However, it must be kept in mind that there are rules to abide by when trying to network with professionals.
Firstly, the communication should not be hastily done. It is a process of frequently communicating with people to build long term connections. So, the communication can start with topics of mutual interest by strictly keeping it professional.
Secondly, the communication can be continued with sharing suggestions and other career related topics. This can help a lot later in the career with better connections and opportunities.
Job market is getting more and more competitive day by day. So, having a good LinkedIn profile has become almost a necessity. So try to follow these tips and shape your upcoming career path.
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Writer:-
Fatema Tuz Zohora
Intern, Content Writing Department
YSSE.