Fashion industry has become one of the polluting industries this year!
The clothes we put on may be polluting the global oceans by releasing harmful chemicals that soak into the water and soil. Fast fashion is a growing problem, and although we’re seeing more and more brands; Zara, H&M, Monki etc that focus on organic cotton, this alone simply isn’t enough to reduce the damages caused by the industry. The industry of clothing creates considerably more than we will ever require. Unfortunately, around 30% of the clothing made each season is never sold. So, in order to make room for sparkling items, the stock that remains unsold must go to a certain place.
But where exactly? Inflating in flames!!
H&M has been flaming 12 tons of unused apparel annually since 2013, it was discovered in 2017. Again, it’s a question, why? Burning stock is thought to be the most economical approach for premium firms to maintain exclusivity and prevent their reputation from being damaged. Burning extra stock rather than selling it at a loss helps a brand maintain its value and exclusivity because luxury clothes are a status symbol.
Now, this is a concern if the brands are going to stop burning their unsold clothes?
Shoppers all across the world have been horrified by stories like those involving Burberry and H&M, and we were all taken aback by the thought of a large quantity of perfectly nice goods catching fire.
As a result, several firms have made a commitment to cease trashing unsaleable goods and have implemented waste reduction strategies. But this is insufficient. Moreover, we can also make a difference by helping our mother earth from going all downhill.
- Donating Clothes :
Even when we no longer wear some items of clothing, we don’t necessarily have to discard them. Simply put, it may be improved upon and allow undesirable clothing to be worn by others. which is eco-friendly and can be recycled.
- Organize your wardrobe:
Begin by simply organizing your clothing to make it more sustainable. Nothing will be forgotten, and we may even learn a new perspective on how to dress anything while resisting the impulse to go on another foolish shopping binge!
- Repair clothes :
It is not necessary to get a brand-new replacement if your sweater or pants have a hole at the elbow or near the knee. First off, anything that is distressed looks good and really adds more wear and tear to it. Second, nothing can be fixed with a sewing kit!!
- Buy second-hand:
After all, “one man’s trash is another man’s treasure”, so why not browse your local thrift shop, eBay, or even Facebook’s Marketplace for some buried treasures? By shopping secondhand, we can encourage retailers to reduce their use of plastic bags and wasteful packing in internet deliveries.
With fast fashion a continually growing industry, and brands without sustainability at the forefront of their beliefs thriving, we need to do everything we can to fight the demand and protect our planet.
Writer,
Fatema Tuz Zannat Oyshi
Content Writing Department
YSSE